Alumni need help with their careers–particularly if they had the misfortune to graduate in 2020 during a pandemic. At the same time, their older peers want to give back to their alma mater in meaningful ways. If ever there were a perfect time for Alumni Career Services, it is now. Yet few schools have been able to open their college’s check book to start or support career initiatives aimed at alumni, despite the oft-quoted fact that meaningful alumni engagement leads to greater philanthropy. Simply put, the value proposition remains unproven, and there are too many other pressing priorities.